Face Detection Technology built-in to the camera's processor
	Real Photo Processor II and new Super CCD HR VI
	ISO 2000 sensitivity at full resolution (1600 selectable)
	8.3 million pixels
	3.0x optical zoom
	Long-life battery (up to 300 shots)
	IR Communication (IR simple)
	VGA movie capture of 30 frames per second with sound
	PictBridge ™ compatible for direct printing without a PC

Fujifilm is pleased to announce the launch of the FinePix F40fd, the latest in its flagship range of F series compact digital cameras. Featuring Fujifilm's proprietary Real Photo Processor II, Super CCD HR VI and hardware-based Face Detection, the new model continues the F series tradition of delivering sophisticated technology and compact, straightforward design. Added to this, ISO 2000 sensitivity at full 8.3 megapixel resolution, 3.0x optical zoom lens and 300 shot battery life make it perfect for prolific snappers or enthusiast photographers who need a high-performance take-anywhere digital camera.

In a first for FinePix cameras the FinePix F40fd features a dual memory card slot, which accepts not only Fujifilm's traditional xD-Picture Card™ but also the popular Secure Digital (SD) card format.

The new camera also debuts a redesigned outer-shell and Graphical User Interface (GUI) system for Fujifilm's F series. More slim line than its predecessor, at just 23.3mm deep, and available in three colours; silver, gunmetal and blue, the FinePix F40fd is even more pocketable and has a design that reflects the sophisticated technology within. Enhanced 2.5" LCD screen with Fujifilm's wide view filter expands viewing angle by up to 25 degrees compared to earlier models. Furthermore, a new mode dial, for faster access to popular settings, improved button layout and intuitive GUI system, with pop-up prompts to guide the user through the menu, make the camera easier than ever to use.

Real Photo Technology
Fujifilm's Real Photo Technology brings together CCD, processor and lens to deliver images of optimum quality that are rich in colour, detail and sharpness and low in noise. Fujifilm's proprietary Super CCD HR VI is a unique octagonal shape, which means it has a larger surface area than traditional sensors, making it more sensitive to light. This gives Fujifilm's FinePix cameras their unique High ISO sensitivity ratings. It also means faster shutter speeds can be used to capture images; combating image blur. The design of the Super CCD also makes it less prone to noise; the grainy, speckled effect that can occur, especially at higher ISO settings. The FinePix F40fd achieves ISO 2000 (1600 selectable) at full resolution, which means there is no trade off between ISO setting and image sharpness, or the size of the print that can be made.

The RP Processor II featured on the FinePix F40fd features double noise reduction. It has proven capability of delivering images with significantly less noise than some competing models at a lower ISO. Furthermore, Fujifilm's Fujinon lenses are the product of over seven decades of R&D into lens technology; completing the triangle of lens, CCD and processor all optimised to work in harmony together. The result is photographs of unrivalled quality no matter what the subject or level of light.

Face Detection
The FinePix F40fd is Fujifilm's fourth digital camera to feature hard-wired Face Detection technology, joining the FinePix S6500fd, F31fd and Z5fd in Fujifilm's current range. It is the result of Fujifilm research demonstrating that most photos are taken of people in low light conditions; and that these situations are also when most photos go wrong. Face Detection ensures the camera prioritises faces in the frame above other details; even if those details are a more obvious focus point. For example, when subjects are off centre or standing with the light behind them. Because the technology is hard-wired to the camera's processor, it is capable of detecting faces and taking a photo in an industry-leading 0.05 seconds.