10.1 Mega Pixels
	Advanced Intelligent Auto
	Mega Optical Image Stabilizer
	25mm Wide Lens
	4x Optical Zoom
	2.5 inch Diagonal LCD
	Intelligent ISO Control

Panasonic announces the Lumix DMC-FX35 Camera with 10.1 mega pixels, 25mm Ultra Wide-Angle Lens Featuring Advanced Intelligent Auto Mode.
*35mm film camera equivalent: 25-100mm*

Panasonic is pleased to introduce the new Lumix DMC-FX35, its first 10.1-megapixel camera with astonishing 25mm ultra-wide-angle LEICA DC lens and 4x optical zoom (equivalent to 25mm to 100mm on a 35mm film camera). Capturing almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras, the DMC-FX35 records remarkable images with unprecedented width and depth.

The new DMC-FX35 integrates 720p HD (high-definition) recording capabilities for capturing motion pictures alongside its primary function as a stills camera, allowing users to watch both still and motion images in impressive HD quality. The DMC-FX35 comprises a variety of additional shoot-assist functions on top of Panasonic's Intelligent Auto Mode with conventional Mega O.I.S which suppresses hand-shaking, and its Intelligent ISO Control prevents motion blur. New Intelligent Scene Selector Function chooses the appropriate scene mode by automatically selecting the most frequently used setting from modes Portrait, Scenery, Macro, Night Portrait and Night Scenery. New Face Detection System automatically detects human faces to set the focus of potential shots and insure the best possible exposure. Unwanted red-eye effects caused by the flash can now be digitally corrected, and newly added Intelligent Exposure Function controls ISO sensitivity to partially increase the exposure of darkened areas in shot, allowing users to capture scenes suppressing extreme brightness or darkness in images.

Quick AF System allows the DMC-FX35 to pre-determine focus on a subject without pressing the shutter button halfway, to maximize results for every shooting opportunity. In IA Mode the multi-capable functions of the DMC-FX35 adapts to changes in a variety of shooting environments allowing users to capture images automatically without the need to adjust settings every time conditions alter. This allows for simple, accurate image reproduction in any situation with the reassurance of capturing clear, beautiful stills.

High-performance image-processing LSI has entered its fourth generation, to be reborn as Venus Engine IV, assuring higher-quality images with an advanced Signal Processing System. The DMC-FX35 boasts a 230,000-dot high-resolution LCD with Intelligent LCD function introducing control of light detection and brightness levels in 11 steps, to ensure the clearest possible images are achieved.

Slideshows of captured images now offer a background music option so users can enjoy watching pictures with a musical accompaniment to enhance the mood of a screening.

The DMC-FX35 will be available in silver and black, each with a distinctive finish or texture according to its colour.*