27mm Wide angle lens
	Smart Gesture UI
	Perfect Self timer
	Perfect Self-portrait
	Face detection (up to 10)
	Blink detection
	Smile detection
	Beauty shot
	720P HD Movie / H.264 Format
	Smart Face Recognition
	Smart Auto Mode (Scene Recognition)
	Scene mode
	Smart album
	Recycle bin
	Auto Contrast Balance
	Li-on Battery, in camera charging system
	12.2 megapixels
	4.6x optical zoom
	Dual Image Stabilisation
	3.5" LCD with haptic feedback

nnovative camera featuring additional front-facing LCD
As well as boasting 12 megapixel quality, the Samsung ST550 also features a huge 3.5" touchscreen LCD and an additional 1.5" forward facing LCD screen, ideal for taking self portraits.

Dual LCD
The SAMSUNG ST550's breakthrough 1.5" Front LCDlets you take a Self Portrait of you and your friends without leaving anyone left out to hold the camera. The Front LCD also features Children Mode for fun, engaging, and simple animation that captures those special expressions only kids can make. Ensure your timing is always perfect with the built-in Self Timer, improve your chances for great results with Shutter and Function Information, and you'll be ready to shoot in any situation.

Touch Screen with Clear Feedback
Uses 1,152K High Resolution plus vibration and audio feedback technology that reacts to your touch. With the combination of a super clear 800 x 480 display and innovative Haptic sensor technology, your camera will let you know what you're doing with every click, swish and hum of the controls.

4.6x wideangle Zoom Optics
Combines super wide 27mm (equivalent) optics with 4.6x zoom to give a fantastic range of possibilities in perspectives. Plus, with a healthy 12.2 mega pixels of superb clarity, the Samsung ST550 delivers real sharpness.

Smart Gesture
Tilt it to one side, and the Samsung ST550's Smart Gesture UI will start the perfect slide show without a single touch! With its built-in Acceleration Sensor, your gestures work as your commands. Manage camera functions, rotate or delete photos, create special slide shows and more...all without lifting a finger.

Smart Auto
This scene recognition technology actually chooses from 16 different settings ranging from landscape to portrait automatically.

Advanced Portrait Technologies
By knowing up to 20 of your friends and family, Smart Face recognition technology automatically focuses on them first, making sure the most important subjects are always in crystal clarity. And since the Samsung ST550 never forgets a face, you can also browse more efficiently by the people you've registered.

HD Video
Records in 720p HD quality video at 30 frames per second. And a recording time that's 4X longer than MJPEG video. You can even use the 4.6X Zoom and pause your recording.

Recycle Bin
Every shot is automatically stored in a temporary folder just in case you have second thoughts.

High ISO 3200 Sensitivity
For shots in low light or fast action shots where you really don't want to have to contend with blurred images.

Frame Guide
Set up the shot you want, then just hand it off to a friend and your frame guide is there to follow. All you have to do is smile.

Perfect Portrait System
Designed to obtain the best quality portrait photos in every condition and moment.